How to Use HARO to Get a Website in the Spotlight
Launching a new website is difficult. Gaining traffic is even more difficult.
With regards to SEO, two of the biggest hurdles websites encounter are generating traffic and building quality back links.
Help A Reporter Out can help you solve both of those problems.
Help A Reporter Out (HARO) is a simple platform. It connects people writing stories with people who have unique and interesting stories to tell. You can register as a journalist, a source or both.
For the purposes discussed in this post, you'll likely be signing up as a source. There are a few simple rules you'll have to follow. Namely, be a decent person and only respond to relevant source requests.
I recommend the free package. You can sign up by giving some basic information, and boom! You're in!
Once you get to your account page you can filter your preferences so that you only receive source requests related to your niche.
Here's why HARO is so powerful:
- In order to register as a journalist you must be ranked in the Alexa top 1 million sites. If you're not familiar with Alexa, they rank sites based on monthly traffic. Websites ranked in the top million are generally high authority and always pull significant weight in traffic. So all you need to do is nail your pitch and you get a niche relevant, high authority back link that will generate traffic far into the future.
- There are over 35,000 journalists on the platform. That's a huge pool of potential exposure for your website.
- Reporters can't ask for content of greater than 300 words. In my experience the average pitch request is about 100 words. In the realm of manual hustles for back links, this is very light on the leg work.