Before we dive into any SEO (Search Engine Optimization), it helps to take a step back and look at Google's roots.
Google started as a research project of two Stanford PHD students, Sergey Brin and Larry Page. They were exploring the properties of the World Wide Web and began to focus on which pages link to each other.
The idea was likely borrowed from citations in academic publishing - the more authoritative sources cited in an academic paper, the more strength given to the author's argument.
Today, there are over 200 factors incorporated into the Google search algorithm.
The sheer volume of information surrounding SEO is overwhelming to most.
Here's why it shouldn't be:
- Back links are still the single most important factor impacting Google's search results.
- Other than links, there are really just a few simple SEO factors to keep in mind.
Once you learn the basics, you will understand how to outrank your competitors and drive organic search traffic to your website.
That's why I created this simple guide. It can help you learn the basics without getting overwhelmed.
Here's what we'll cover: