The daily fantasy sports industry, having emerged from the fantasy football craze, has really blown up over the past few years. The most popular DFS site, FanDuel, was launched in early 2009. The other big player in the industry is DraftKings, they got in to business in 2012. A catchy style of one day fantasy competition and an aggressive TV advertising campaign catapulted this industry to the level achieved by internet gambling sites a few years back. DFS affiliate programs qualify for a few important ranking categories (as explained in My Strategy for Selecting an Affiliate Program):
- Up and coming industry: The industry really started taking off about 5 years back. There are a lot of huge investors backing these companies. Growth and expansions is expected to continue.
- Recurring commissions: DFS sites employ a recurring commissions structure. When a new player registers through your link you take a commission on all net revenue generated by that player going forward.
- High Volume: The keywords "DraftKings promo code" and "FanDuel promo code" currently average a combined 10,000 searches each month. The total search for DFS promotions is estimated to be in the 10's of thousands each month.
Daily Fantasy Sports Affiliates